'Nuvis London is a premium activewear brand with a figure-flattering fit to boost confidence during workouts. - 'Nuvis is a play on the words A New Vision. 
The challenge for the identity design was to create a symbol to represent a serious young company with big aspirations to empower women to feel confident whilst being active. The elegant symbol, a silhouette of a runner's legs has become the perfect vessel with its active feel and an abstract arrow pointing in the direction of a new vision.

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