The Whitening Group London's core focus isΒ putting a smile on people's faces with their luxury non-peroxide teeth whitening product range.
The new company needs a visual identity that would establish a brand quickly for its global audiences and would be distinct from previous corporate entities and from the rest of the sector. The Whitening Groups symbol is composed of three elements coming together, a tooth, a diamond, and the letter 'W". This configuration creates a perfect symbol together with a bold, confident wordmark, the visual identity stands for a trusted, experienced company poised to hit the group running.​​​​​​​

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